Gray markets can be a challenge to marketers because
A) they are just as illegal as black markets.
B) they may tarnish the manufacturer's image.
C) they are legal in some states and illegal in others.
D) consumers are against them,but retailers support them.
E) they may result in price increases across the board.

Question

Quizplus · Accepted Answer

Gray markets may involve the sale of genuine products through unauthorized channels, which can lead to price undercutting or inconsistent quality control. This can damage the manufacturer's reputation and consumer trust, leading to a negative image for the brand.

Gray Markets Can Be a Challenge to Marketers Because