For marketers to advertise a price as their __________, the Better Business Bureau recommends that at least 50 percent of the sales of a product occur at that price.
A) fixed price
B) zone price
C) regular price
D) leader price
E) cost-based price

Question

Quizplus · Accepted Answer

The Better Business Bureau recommends that at least 50 percent of the sales of a product occur at the "regular price" for marketers to advertise it as such.

For Marketers to Advertise a Price as Their __________, the Better