Bill desperately needed tires for his car, and he found an ad with an incredibly low price. When he got there, he found out that those had been sold out, and he was pressured into buying tires that were more expensive than he wanted. Bill found out later that Marcelo had had the same experience at the store a few weeks earlier. It's quite possible that both Bill and Marcelo had become the victim of a deceptive pricing tactic known as
A) loss leader pricing.
B) desperation selling.
C) bait and switch.
D) off-season deceptions.
E) inventory reduction pricing.

Question

Quizplus · Accepted Answer

The situation described in the scenario is a classic example of bait and switch pricing. The low-priced tires advertised were not available, and the customers were pressured into purchasing more expensive ones instead. This deceptive tactic is often used to lure in customers with enticing offers only to try to sell them a more expensive option once they are in the store.

Bill Desperately Needed Tires for His Car, and He Found