Jackson manages an upscale French restaurant in the Washington,D.C. area. His restaurant offers a few specials each evening in addition to its regular menu. Jackson has trained his waiters and waitresses to report comments and requests for items that have previously only been offered as specials. Jackson uses this information to reduce the __________ gap in services marketing.

Question

Quizplus · Accepted Answer

Jackson is using customer feedback to better understand customer preferences, which helps reduce the knowledge gap by aligning the restaurant's offerings with customer expectations.

Jackson Manages an Upscale French Restaurant in the Washington,D