McDonald's recently introduced its Favorites Under 400 Calories menu, attempting to change consumers' negative views of McDonald's as a seller of unhealthy food. It would like to survey customers to see whether attitudes are changing, but it would like to collect some qualitative data first. Suggest two approaches-one offline and one online-that McDonald's could use to collect qualitative data before designing a survey.

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The Answer of McDonald's recently introduced its Favorites Under 400 Calories menu, attempting to change consumers' negative views of McDonald's as a seller of unhealthy food. It would like to survey customers to see whether attitudes are changing, but it would like to collect some qualitative data first. Suggest two approaches-one offline and one online-that McDonald's could use to collect qualitative data before designing a survey.

McDonald's Recently Introduced Its Favorites Under 400 Calories Menu, Attempting