Garrett Has Just Purchased a Beer Distributorship

Garrett has just purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages. According to the Framework for Ethical Decision Making, the first thing Garrett should do is to

A) identify issues that need to be addressed.
B) promote the firm's corporate social responsibility efforts.
C) gather information and identify stakeholders.
D) brainstorm and evaluate alternatives.
E) choose a course of action.