During the __________ phase of the strategic marketing planning process, marketers use systems to check whether each potential ethical issue raised in earlier phases was addressed.

Question

Quizplus · Accepted Answer

The control phase is where marketers use systems to monitor and check whether the marketing plan is being implemented as intended and whether ethical issues have been addressed. This ensures that the company is behaving ethically and in line with its social responsibility.

During the __________ Phase of the Strategic Marketing Planning Process