When a restaurant chain, Big Burgers, launches its own brand of frozen meals, this is an example of a

Name: When a restaurant chain, Big Burgers, launches its own brand of frozen meals, this is an example of a
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The scenario describes a situation where Big Burgers is launching a different product line (frozen meals) using the same brand name. This is a classic example of a brand extension because the company is leveraging the existing brand equity to promote its new product line.

When a Restaurant Chain, Big Burgers, Launches Its Own Brand