Your company is interested in producing and marketing a line of coffee that will penetrate the Chinese market. Your firm is willing to supply the equipment, products, product ingredients, trademark, and standardized operating system. What type of strategy are you going to use?
A) Wholly owned foreign affiliate
B) A greenfield venture agreement
C) A franchise
D) An export agreement
E) Barter trade

Question

Quizplus · Accepted Answer

A franchise involves providing the equipment, products, trademark, and standardized operating system to a local operator, which aligns with the company's strategy to penetrate the Chinese market.

Your Company Is Interested in Producing and Marketing a Line