Go RVing, a U.S. company, built a subsidiary from scratch in England. This is an example of:
A) franchising.
B) greenfield venture.
C) joint venture.
D) exporting.
E) licensing.

Question

Quizplus · Accepted Answer

Building a subsidiary from scratch in a foreign market is known as a greenfield venture. Franchising involves licensing out an existing business model, joint venture involves collaborating with a local company, exporting involves selling products or services to a foreign market, and licensing involves granting permission to use intellectual property.