When Philip-Morris, the tobacco giant, bought Kraft, Inc., it was pursuing a _____.
A) corporate-level strategy
B) business-level strategy
C) functional-level strategy
D) multidomestic strategy
E) retrenchment strategy

Question

Quizplus · Accepted Answer

Philip-Morris acquiring Kraft, Inc. is an example of a corporate-level strategy, where a company expands its business portfolio by acquiring or merging with other companies.

When Philip-Morris, the Tobacco Giant, Bought Kraft, Inc