_____ refers to the modification of product design and advertising strategies to suit the specific needs of individual countries.
A) Domestic strategy
B) Global strategy
C) Transnational strategy
D) Multidomestic strategy
E) Market design strategy

Question

Quizplus · Accepted Answer

Multidomestic strategy refers to modifying the product design and advertising to suit the specific needs of individual countries. Domestic strategy refers to focusing on the domestic market only. Global strategy focuses on standardizing products and advertising globally. Transnational strategy combines global standardization with local customization. Market design strategy is not a commonly used term in the field of international business.

_____ Refers to the Modification of Product Design and Advertising