Scenario - SS.com
Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an on-line stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share but it faces a very high business growth rate. In the brokerage industry the competition is fierce and all players are cutting their on-line commission rates.
-SS.com subsidiary for Swift Stocks can be classified as a _____.
A) cash cow
B) dog
C) star
D) question mark
E) stuck in the middle business

Question

Scenario - SS.com
 Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an on-line stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share but it faces a very high business growth rate. In the brokerage industry the competition is fierce and all players are cutting their on-line commission rates.
-SS.com subsidiary for Swift Stocks can be classified as a _____.
A) cash cow
B) dog
C) star
D) question mark
E) stuck in the middle business

Quizplus · Accepted Answer

The SS.com subsidiary for Swift Stocks can be classified as a question mark, also known as a "problem child" in the BCG growth-share matrix. This is because the subsidiary has less than one percent market share and is facing fierce competition in the industry. However, it also has a high business growth rate, indicating that it has potential for future success.

Scenario - SS.com Faced with Rapidly Growing Business, Swift Stocks, Inc., a Stocks