When used in psychographic analysis,"AIO" refers to a consumer's
A)attitudes,interests,and opinions.
B)activities,intentions,and opinions.
C)activities,interests,and opinions.
D)attitudes,intentions,and orientations.
E)activities,intelligence,and opinions.

Question

Quizplus · Accepted Answer

AIO stands for Activities, Interests, and Opinions. This is a psychographic segmentation approach that categorizes consumers based on their lifestyle, personality, and values. Activities refer to a consumer's daily routine, hobbies, and leisure activities, while interests represent their preferences and passion. Opinions are the beliefs, attitudes, and values held by a consumer towards different aspects of life, such as politics, religion, or environmental issues.

When Used in Psychographic Analysis,"AIO" Refers to a Consumer's