If we were measuring customer's age,income,gender,education,occupation,marital status,etc.we would be measuring
A)attitudes/opinions.
B)psychological/lifestyle characteristics.
C)demographic/socioeconomic characteristics.
D)behavior and perceptions.
E)None of the above.

Question

Quizplus · Accepted Answer

The characteristics mentioned (age, income, gender, education, occupation, marital status) are all examples of demographic and socioeconomic characteristics, which are commonly used to segment consumers in marketing. Attitudes/opinions, psychological/lifestyle characteristics, and behavior and perceptions are also commonly measured in market research, but these are not specifically mentioned in the question.

If We Were Measuring Customer's Age,income,gender,education,occupation,marital Status,etc