Which of the following is TRUE?
A)The first step in searching published sources of secondary data is to consult a reference librarian.
B)One key source of secondary information is the trade association,particularly since it is often able to obtain information from members that might not be available elsewhere.
C)The primary advantage of on-line database searching is access to information not available in any other format.
D)The main disadvantage of using standardized marketing information services over primary data is that the data are not as accurate.
E)They are all false.

Question

Quizplus · Accepted Answer

Trade associations are indeed a key source of secondary information as they often have access to data that is not available elsewhere. The first step in searching for published sources of secondary data can be to consult a reference librarian, but it is not always necessary. On-line database searching may offer access to unique sources of information, but it is not the only advantage of using such databases. Standardized marketing information services may offer accurate data, but this is not their main disadvantage. Hence, option B is the most accurate statement.

Which of the Following Is TRUE