The Local Pizza Hut Franchisee Is Interested in Knowing Their

The local Pizza Hut franchisee is interested in knowing their customers better.They would like to know things like how often they order pizza,whether they pick-up the pizza or have it delivered,their favorite toppings,the number of children per household,number of times they eat pizza in the restaurants,etc.The research firm which carries out this study would undoubtedly refer to it as a(n) ____ marketing research study.

A) experiment
B) causal
C) descriptive
D) internal
E) secondary