The key to an effective focus group is
A)experienced members.
B)the moderator.
C)a consistently used thematic apperception test approach.
D)an appropriate location.
E)None of the above.

Question

Quizplus · Accepted Answer

The moderator is the key to an effective focus group. They must be skilled in managing group dynamics, asking open-ended questions, and keeping the discussion on track. They are responsible for creating a comfortable environment where participants feel respected and valued while providing insightful and useful information.

The Key to an Effective Focus Group Is