The key role in focus group research is played by
A)the participants as a whole.
B)the sponsor of the research.
C)the moderator.
D)the lead participant.
E)the data analyst.

Question

Quizplus · Accepted Answer

The key role in focus group research is played by the moderator who facilitates the discussion, asks questions, and keeps the conversation focused on the topic. The participants as a whole are important, but they are not the key role. The sponsor of the research may be involved in the study design but does not play an active role during the focus group session. The lead participant is not a designated role in focus group research, and the data analyst comes in later in the process to analyze the results.

The Key Role in Focus Group Research Is Played by