John Doe is a research analyst investigating the relationship between market share and promotion expenditure for his business.A search of pertinent literature has revealed 20 potential factors thought to contribute and affect the relationship in general.Which of the following is the best "next step" for John's research so as to shorten this list of 20 factors to the five most important ones for his business so as to be included in a follow-up mail survey?
A)Design a series of experiments to test each of the factors in isolation.
B)Design one experiment to test all of the factors simultaneously.
C)Administer a survey covering all 20 factors.
D)Conduct a focus group with employees to discuss the 20 factors.
E)Any of the above would produce about the same results.

Question

Quizplus · Accepted Answer

Conducting a focus group with employees can provide qualitative insights and help prioritize the most relevant factors based on their experiences and perspectives, effectively narrowing down the list.

John Doe Is a Research Analyst Investigating the Relationship Between