A researcher who is investigating why consumers' tastes in cars are changing has developed lengthy attitude and motivation scales and several open-ended questions.She should use
A)a mail survey.
B)personal interviews.
C)the observation method.
D)telephone interviews.
E)Any of the above would be suitable.

Question

Quizplus · Accepted Answer

Personal interviews would be the best choice for the researcher to gather in-depth information about consumers' attitudes and motivations in changing their tastes in cars. This method allows the researcher to ask follow-up questions, clarify any confusion, and collect rich data that may not be possible through other methods.

A Researcher Who Is Investigating Why Consumers' Tastes in Cars