Branching questions are less appropriate with
A)personal interviews.
B)telephone interviews.
C)mail questionnaires.
D)mall intercepts interviews.
E)Both a and b.

Question

Quizplus · Accepted Answer

Branching questions are more appropriate in mail questionnaires because respondents can take their time to read and consider the options before selecting a response. In personal interviews and telephone interviews, the interviewer can clarify any confusion the respondent may have, and in mall intercepts interviews, the respondent can receive immediate assistance if needed. Therefore, branching questions are not as necessary in these types of interviews.

Branching Questions Are Less Appropriate with