Which of the following is FALSE?
A) Interval scales allow researchers to compare the absolute magnitude of numbers.
B) A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
C) Determination of absolute zero is difficult with measurements in marketing.It is debatable whether many of the constructs used in marketing even possess this property.
D) Both a and b.
E) a,b,and c.
Correct Answer:
Verified
Q21: The magnitude of the differences in objects
Q22: Which type of scale assumes an arbitrary
Q25: Which of the following is NOT true
Q26: An attitude is a
A)hypothetical construct.
B)conceptual construct.
C)operational construct.
D)systematic
Q27: What factor determines which level of measurement
Q28: When purifying a set of items,the researcher
A)eliminates
Q29: Which of the following is an example
Q31: Which of the following statements is FALSE
Q32: What characteristic must a scale possess in
Q33: Which of the following is true of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents