Use of the eye camera in marketing research is based on which one of the following physiological findings?
A) Pupils tend to dilate when people are interested in a stimulus.
B) People tend to blink faster when they are emotionally aroused.
C) Pupils tend to contract when people are uninterested in a stimulus.
D) Emotional intensity is proportional to the amount of secretions from tear glands.
E) Peoples' eyes do not move smoothly along lines of type as they read.
Correct Answer:
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Q1: In indirect observation,the researcher is observing
A)behavior.
B)intentions.
C)results of
Q2: The decision to use observation methods of
Q3: A primary disadvantage of disguised research is
Q5: A researcher unobtrusively stands in the toy
Q7: A contrived observational setting,as compared to a
Q8: Observers in a supermarket are watching customers
Q9: Researchers invite a group of homemakers to
Q10: Observation in a laboratory (as opposed to
Q11: A requirement for the use of structured
Q17: Which of the following is NOT true
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