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Use of the Eye Camera in Marketing Research Is Based

Question 4

Multiple Choice

Use of the eye camera in marketing research is based on which one of the following physiological findings?


A) Pupils tend to dilate when people are interested in a stimulus.
B) People tend to blink faster when they are emotionally aroused.
C) Pupils tend to contract when people are uninterested in a stimulus.
D) Emotional intensity is proportional to the amount of secretions from tear glands.
E) Peoples' eyes do not move smoothly along lines of type as they read.

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