Which of the following statements about mechanical recording devices is FALSE?
A) The people meter provides the researcher timing control over a visual stimulus.
B) The galvanometer is used to assess the emotional arousal induced by exposure to specific advertising copy.
C) Response latency measures the amount of time a respondent deliberates before answering a question.
D) Voice-pitch analysis examines changes in the relative vibration frequency of the human voice that accompanies emotional arousal.
E) Optical scanners measure the subject's eye movement over a stimulus.
Correct Answer:
Verified
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