(p.466e)Radiant Corp. ,a manufacturer of consumer products,primarily sells its products to the consuming unit by means of catalogs and mail.It tests its new product lines,simply by listing them in some of its catalogs and counting the orders.Identify the market testing method being used by Radiant.

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Radiant Corp. is using direct marketing as its market testing method, as it is primarily selling its products to the consuming unit through catalogs and mail. The company also tests its new product lines by listing them in some of its catalogs and counting the orders, which is a form of direct response testing. Options A, B, and D do not accurately describe the testing method being used by Radiant.

(P466e)Radiant Corp