If use testing would result in the product being second / third to market,most firms would:
A)rush through a user acceptability test.
B)accept the later entry in return for a guaranteed success.
C)opt for immediate marketing.
D)abandon the product as infeasible.

Question

Quizplus · Accepted Answer

Most firms would opt for immediate marketing to avoid losing market share and to capitalize on being one of the first to market, even if it means skipping extensive user testing.

If Use Testing Would Result in the Product Being Second