A complete new product concept is a statement about anticipated product that will yield problem solutions relative to other products already available.
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Q11: The optimum combination of attributes desired by
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Q14: Theoretically,the brand closest to the consumer's ideal
Q15: Concept testing,if done properly,is equally effective and
Q16: Pre-BASES is a concept test that provides
Q17: The first purpose of a concept test
Q18: Benefit segmentation may be used to identify
Q19: Concept testing can be used for developing
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