Which of the following methods of concept testing combines the best features of focus groups and surveys and has proved useful in screening new consumer product concepts?
A)Group interviews
B)Real-time response surveys
C)Mail surveys
D)Telephone surveys

Question

Quizplus · Accepted Answer

Real-time response surveys combine the best features of focus groups and surveys by allowing a larger sample size and more diverse geographic representation while still gathering real-time feedback and reactions to new product concepts. This method has proved useful in screening new consumer product concepts as it generates quick and reliable data.

Which of the Following Methods of Concept Testing Combines the Best