Conjoint results are a valid early indicator of ultimate product success,at least for product line extensions.

Question

Quizplus · Accepted Answer

Conjoint analysis measures customer preferences for different attributes of a product and helps in predicting which combination of features will be most appealing to the customers. It has been found to be an effective method for evaluating the potential success of product line extensions. Therefore, the statement given is true.

Conjoint Results Are a Valid Early Indicator of Ultimate Product