Which of the following is a statistical technique available in computer packages which is typically used to reduce the large number of attributes to a small number of underlying dimensions,which can then serve as the axes of the perceptual map?
A)Factor analysis
B)PEST analysis
C)Cluster analysis
D)Projective analysis

Question

Quizplus · Accepted Answer

Factor analysis is a statistical technique used to identify the underlying factors that explain the correlations among a large number of observed variables. It is a commonly used technique in marketing research to reduce the number of attributes to a smaller set of underlying dimensions that can then be used to construct a perceptual map.

Which of the Following Is a Statistical Technique Available in Computer