One way to address the problem of new product failure is to begin the development process by:
A)identifying heavy product users.
B)creating a problem-solution matrix.
C)identifying unsolved consumer problems.
D)preparing concept statements.

Name: One way to address the problem of new product failure is to begin the development process by: A)identifying heavy product users. B)creating a problem-solution matrix. C)identifying unsolved consumer problems. D)preparing concept statements.
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Question

Quizplus · Accepted Answer

The Answer is C

One Way to Address the Problem of New Product Failure