In contrast to conventional wisdom, another perspective about negotiation is to

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This perspective suggests that instead of focusing solely on getting the lowest price or highest demand, negotiators should aim to find value in the differences between the two sides. This approach involves identifying areas where the two sides can compromise and benefit both parties rather than insisting on a specific outcome. This way, both the negotiators can walk away feeling like they have gained something in the process.

In Contrast to Conventional Wisdom, Another Perspective About Negotiation Is