LeAnn,a salesperson for a Honda dealer,has spent the last 20 minutes with a customer who came to the showroom.LeAnn listened carefully to the customer and asked questions about the customer's needs and interests.LeAnn has determined that the customer most likely needs a Honda Civic.What should LeAnn do next?

Question

Quizplus · Accepted Answer

Once you determine the major buying need, you are ready to relate the person's needs to a product's benefits, such as the features and benefits of Civics. Basically, this is what selling is all about-determining needs and skillfully relating your product's benefits to show how its purchase will fulfill customers' needs.

LeAnn,a Salesperson for a Honda Dealer,has Spent the Last 20