The greatest number of marketing executives base budget decisions upon this factor:
A) Tracking of campaign/program spending.
B) Data gathered about the effectiveness of marketing tactics.
C) Program track records and prior spending.
D) Comparison of increased marketing expenditures to business outcomes like revenue, customer growth, and market share.

Question

Quizplus · Accepted Answer

The comparison of increased marketing expenditures to business outcomes like revenue, customer growth, and market share is the most important factor for marketing executives when making budget decisions. This approach allows them to ensure they are investing in initiatives that will drive tangible results for the business. Tracking campaign spending, data on effectiveness, and prior spending are all important factors to consider, but they are secondary to the ultimate goal of driving business outcomes.

The Greatest Number of Marketing Executives Base Budget Decisions Upon