According to Daniel Yankelovich,the same segmentation methods should be used to develop both advertising and product strategies.

Name: According to Daniel Yankelovich,the same segmentation methods should be used to develop both advertising and product strategies.
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Question

Quizplus · Accepted Answer

The researcher states that the qualities that define good segmentation today distinguishes between the type of segmentation needed to develop advertising versus the segmentation that helps product development.

According to Daniel Yankelovich,the Same Segmentation Methods Should Be Used