The Self-Reference Criterion Reflects the Tendency to __________________________________

The self-reference criterion reflects the tendency to __________________________________.

A) interviewers conducting marketing research surveys bias the respondent's input based on the respondent's like or dislike of the interviewer
B) assume that one's domestic culture is superior to that of all other global cultures
C) assume that others perceive the world the same way you do, and hold similar values and attitudes
D) construct market surveys using first-person 'I' pronouns instead of objective third-person pronouns