MotorCult Inc.is an automobile company whose core competency lies in manufacturing petrol- and diesel-based cars.The company realizes that more of its potential customers are switching to electric cars.The R&D department of the company acquires competencies in developing electric cars and launches its first hybrid car.In this scenario, MotorCult is primarily:
A) leveraging new core competencies to improve current market position.
B) redeploying existing core competencies to compete in future markets.
C) unlearning existing core competencies to create and compete in markets of the future.
D) building new core competencies to protect and extend current market position.

Question

Quizplus · Accepted Answer

In this scenario, MotorCult is primarily building new core competencies to protect and extend current market position. Here, managers must come up with strategic initiatives to build new core competencies to protect and extend the company's current market position.