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GlamorRace Is a Cosmetic Brand That Pursues a Cost-Leader Strategy

Question 56

Multiple Choice

GlamorRace is a cosmetic brand that pursues a cost-leader strategy.Which of the following statements is true of the cosmetic brand?


A) It appeals to the price-conscious buyers.
B) Its primary value driver is product uniqueness.
C) It charges a premium price for its products.
D) It directly competes against luxury cosmetic brands that charge premium prices.

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