Blue Ego Inc.is a market leader in the cell phone industry.To gain competitive advantage, the company has a post on its official site requesting its suppliers and customers to contribute ideas about the kinds of features and technology they think should be included in the next smartphone.This has helped the company reduce the burden of innovation on its employees, effectively meet customers' needs, and also include the larger community in product development.This process best exemplifies:

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In this scenario, Blue Ego Inc. leverages crowdsourcing. Crowdsourcing is a process in which a group of people voluntarily perform tasks that were traditionally being completed by a firm's employees.