Maroon Inc.is a leading international apparel company.Competitors across the globe have failed to imitate Maroon Inc.'s production models, supply chain systems, knowledge systems, and culture.These attributes have remained unique to Maroon Inc.for a long time.Which of the following assumptions of the resource-based model of competitive advantage does this scenario best illustrate?
A) Resource homogeneity
B) Resource perishability
C) Resource equality
D) Resource immobility

Question

Quizplus · Accepted Answer

The scenario best illustrates resource immobility. A critical assumption of the resource-based model-resource immobility-is that resources tend to be "sticky" and don't move easily from firm to firm. Because of that stickiness, the resource differences that exist between firms are difficult to replicate and, therefore, can last for a long time.