Aggressive marketing to jump-start demand for a product often involves all of these except:
A) substantial upfront marketing.
B) point-of-sale promotion techniques.
C) high introductory prices.
D) use of free sampling.
E) all of these are utilized in aggressive marketing to jump-start demand for a product.

Question

Quizplus · Accepted Answer

High introductory prices may actually deter demand rather than jump-starting it, as customers may perceive the product as too expensive and not worth the price. Therefore, it is not typically used as part of aggressive marketing to jump-start demand.

Aggressive Marketing to Jump-Start Demand for a Product Often Involves