The regional head for Creative Design Inc.in Boratania has decided to sell the company's products directly through company-owned stores because the distribution system in the market is primitive.In six other markets,however,the company will continue to operate through a franchise system.Thus,this decision made by the regional head at Boratania will be considered as a _____ strategy.

Question

Quizplus · Accepted Answer

The decision made by the regional head at Boratania will be considered as a business strategy. General managers in strategic business units must answer business strategy questions relating to how to compete in order to achieve superior performance. Within the guidelines received from corporate headquarters, they formulate an appropriate generic business strategy (cost-leadership, differentiation, or integration) in their quest for competitive advantage.

The Regional Head for Creative Design Inc