Incumbent firms that thought a niche market was too small to enter in the past may use Internet technologies to enter that segment with focusers.

Question

Quizplus · Accepted Answer

An incumbent firm that previously thought a niche market was not worth the effort may use Internet technologies to enter that segment for a lower cost than in the past. The larger firm can then bring its market power and resources to bear in a way that a smaller competitor cannot match.

Incumbent Firms That Thought a Niche Market Was Too Small