Which of the following is most often true of mature markets?
A) Some competitors enjoy a significant operating advantage due to increasing experience effects.
B) Advantages that cannot be duplicated by other competitors are difficult to achieve.
C) The market supports premium pricing, which attracts additional competitors.
D) The magnitude of pricing differences and product differentiation is larger than in the growth stage.

Question

Quizplus · Accepted Answer

In the maturity stage of the industry life cycle, rivalry among existing rivals intensifies because of fierce price competition at the same time that expenses associated with attracting new buyers are rising. It also becomes more difficult for firms to differentiate their offerings, because users have a greater understanding of products and services.

Which of the Following Is Most Often True of Mature