Joan had been using WordPerfect 5.1 for DOS for several years and was quite an expert in it.When her boss wanted her to change to a Windows-based system,Joan told him that it would slow her down and it would cost a lot of money to be trained on using such a new system.The is an example of
A) consumer irrationality.
B) high switching costs.
C) technical influence.
D) early entry continuation.

Question

Quizplus · Accepted Answer

The situation described in the question is an example of high switching costs, which refers to the costs (financial, time, effort) associated with changing from one product or service to another. Joan is an expert in WordPerfect 5.1 for DOS and switching to a new Windows-based system would require her to be trained, which is a cost. Additionally, she has become accustomed to her current system and switching to a new system may slow her down, which is another potential cost. These high switching costs may make it difficult for Joan to switch to a new system, even if it is objectively better. Consumer irrationality, technical influence, and early entry continuation are not relevant to the situation described.

Joan Had Been Using WordPerfect 5