Jackson Laboratories has come up with a new diabetic blood sugar monitoring device that does not require patients to prick their fingers.It has determined that this new technology will quickly become the dominant method used by diabetics and will replace the old blood sugar monitoring devices Jackson currently sells.However,competitors might be able to easily imitate the device.Jackson should enter the market
A) early.
B) late.
C) in the middle of the pack.
D) whenever it wants to.

Question

Quizplus · Accepted Answer

Jackson should enter the market early in order to establish itself as the primary provider of this new technology before competitors have a chance to imitate the device. This can help build brand loyalty and market share, making it difficult for competitors to catch up.

Jackson Laboratories Has Come Up with a New Diabetic Blood