When manufacturers bypass wholesalers and retailers to sell directly to end users it is called disintermediation.

Name: When manufacturers bypass wholesalers and retailers to sell directly to end users it is called disintermediation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Disintermediation refers to the process of eliminating intermediaries, such as wholesalers and retailers, in a distribution channel. This can occur when manufacturers sell directly to end users, often through online channels.

When Manufacturers Bypass Wholesalers and Retailers to Sell Directly to End