According to the text,firms that rush headlong into new product development usually
A) initiate only those projects that they can effectively support.
B) have short development cycles.
C) experience low project failure rates.
D) choose projects that are a poor fit with their resources and objectives.

Question

Quizplus · Accepted Answer

The text states that rushing into new product development can result in firms choosing projects that are a poor fit with their resources and objectives, indicating a lack of proper planning and evaluation. Therefore, option D is the best choice. The other options are not supported by the information in the passage.

According to the Text,firms That Rush Headlong into New Product