Dr.Peterson is a professor of Information Systems at Mount Newfield University.She was asked to be a beta tester for the latest version of Microsoft Office a year before it was released because she tends to use such programs in an advanced way and often develops her own solutions to problems with the programs.She made several suggestions for its improvement.She is a(n):
A) lead user.
B) laggard customer.
C) expert technician.
D) consumer advocate.

Question

Quizplus · Accepted Answer

Dr. Peterson fits the criteria of a lead user, as she uses the program in an advanced way and develops her own solutions to problems with the program. Beta testing the latest version of Microsoft Office before its release also indicates that she is an early adopter and has knowledge about the product before the majority of customers.

DrPeterson Is a Professor of Information Systems at Mount Newfield